GET TWISTED WITH TORQUE.TV

On October 8, 2007, TORQUE.TV is proud to launch a ground breaking beta digital television network for motorheads, offering full screen, broadcast quality video entertainment 24/7 for vehicle enthusiasts around the globe.

With programming from the nations leading producers of vehicle entertainment.

Impressive lineup of advertisers including Magnaflow, Optima Batteries, Royal Purple, Denso, Airaid and Edge Products.

NEWS FACTS

• Torque.TV, which launched October, 2007, is the next generation of car, truck, and motorcycle television that provides viewers with great programming that they can watch full screen on their computer, 24/7.
• The company is located in New York, with production offices in Los Angeles, CA and Nashville, TN and was created by a small group of investors with a successful track record developing, programming, selling effective advertising, and growing networks, channels, and successful businesses around their passion for TV, cars, trucks, and motorcycles.
• Original programming on Torque.TV includes Driving with Danny (Indy winner Danny Sullivan pushes the hottest cars to the limit); Best of the Motor Web (Shira Lazar hosts a weekly tour of auto sites & videos); Miss Torque.TV (viewers vote for Miss Torque.TV 2008); plus coverage of motorsport events like Night Under Fire 2008 (the largest single day drag racing event in the world), and the Silver State Classic Challenge 2007 (a wild, no holds barred, top speed test on a closed Nevada Highway). Channels on the Torque.TV network include: Tuners, Trucks, How To, Motorcycles, Hot Rods & Muscle Cars, Motorsport, Wild Wheels, and Classics.
• Viewers take control of Torque.TV by browsing programmed channels or electing program it yourself via an on-demand video vault for car, truck, and motorcycle lovers. From hot-rodders to vintage car collectors, tuner to concept car aficionados, and chopper to sport bike owners, enthusiasts will find high-quality, tailored content to suit their tastes.
• All that is needed to access Torque.TV is a solid internet connection. Powered by Narrowstep, Inc., a leading provider of Internet TV services supporting over 180 channels worldwide, Torque.TV automatically sets a variable connection speed the first time a viewer logs on (Torque.TV recommends a connection of at least 1.5 mps).
• Streaming rates and screen size can be tailored to view on a mobile device or a plasma screen, with the detail and quality required to watch fast moving footage.
• Torque.TV will soon also be available on Xbox Live, iTunes, local digital spectrum terrestrial networks, TV Tonic and any other digital platforms offering high quality content.
• There is no charge or registration to watch Torque.TV. The network will showcase commercials and banner ads that are relevant to the audience, while providing advertisers the option to target by age, channel, and consumer interests, via a number of video, banner ad, sponsorship, and product placement options.
• Torque.TV has an impressive line-up of advertisers, including: Magnaflow, Edge Products, Royal Purple, Denso, Airaid, ACI, Line-X, and Optima Batteries

MANAGEMENT TEAM

• Jesse Raiford, CEO- Jesse is an internationally experienced communications consultant and entrepreneur with a range of advertising, television, and Olympic broadcast experience.
• Shari Leventhal, Marketing- Shari brings 20 years of experience building well-known consumer media brands. She is the former VP of Marketing for i3 Mobile and Speedvision, and was the Marketing Director for ESPN.
• Gregory Stacy, Programming- Greg was the driving force and award-winning producer of SpeedvisionÕs highly rated weekly series ÒHot Rod Magazine TVÓ, he also has vast experience in branding television network and has directly supervised many international and domestic network designs and show packages.
• Ian Brewer, Interactive Design and Production- Ian is the owner and creative director of noformat.inc. He has extensive experience designing and developing projects for a wide range of high profile clients.
• Brad Birkel, Programming- Brad is a new media and scheduling production consultant and advises on new media start-ups through his company, Triple20 Media.
• Rory Camangian, Sales- Rory is the Vice President of Business Development for Schiefer Media, Inc. and has a strong and multi-faceted media background. He has been involved with Spike TV and MTV Networks business development.

QUOTES

RELATED LINKS

• Torque.TV's web blog: http://torque.tv/press
• Access images: http://www.flickr.com/photos/14255316@N06/
• Torque.TV on YouTube http://www.youtube.com/TorqueTV1
• Torque.TV on Del.icio.us http://del.icio.us/Torquetv
• Torque.TVÕs Myspace Page myspace.com/torquetv1
• Torque.TVÕs Facebook Page http://www.facebook.com/profile.php?id=762258820

CONTACT INFORMATION