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Torque.TV Corporate Profile



Torque.TV is a digital television network for motorheads, offering full screen, broadcast quality, video entertainment 24/7 for car culture enthusiasts around the globe.

Torque.TV, launching October 8 2007, is a ground-breaking beta version of the next generation of car, truck, and motorcycle television, brought to you by the nations leading producers of vehicle entertainment. The company is located in New York with production operations in Los Angeles, CA and Nashville, TN.

The timing, technology, and demographics are aligned for a triumphant Torque.TV take off. Today, broadband technology delivers millions of user generated videos and iPod downloads. Emerging technologies enable broadband content to reach the public quickly and directly.

"With Torque.TV, car culture enthusiasts can enjoy programmed, full screen, appointment television, whenever they want, wherever they are," said Jesse Raiford, CEO. "But advertisers also get a better business model; more options to reach viewers, accurate, real time measurement, the ability to target more narrowly, and ultimately, a more meaningful connection to customers."

Viewers take control of "Torque.TV", (no "www." needed) by browsing programmed channels or electing to "program it yourself" via an on-demand video vault for car, truck, and motorcycle lovers. From hot-rodders to vintage car collectors, tuner to concept car aficionados, and chopper to sport bike owners, enthusiasts will find high-quality, tailored content to suit their tastes.

There is no charge or registration to watch Torque.TV. The network will showcase commercials and banner ads that are relevant to the audience, while providing advertisers the option to target by age, channel, and consumer interests, via a number of video, banner ad, sponsorship, and product placement options. Torque.TV has signed up an impressive roster of advertisers for launch including Magnaflow, Edge, Denso, Agricover, Optima, K&N, Royal Purple, and Airaid.

Torque.TV was created and launched by a small group of investors with a successful track record developing, programming, selling effective advertising, and growing networks, channels, and successful businesses around their passion for TV, cars, trucks, and motorcycles.

Torque.TV's main channel offers:


Channels include:

All that is needed to access Torque.TV is a solid Internet connection (and of course fervor for all things fueled). Torque.TV recommends a connection speed of at least 150 kbs. Powered by Narrowstep, Inc., Torque.TV automatically checks and sets an appropriate connection the first time a viewer logs on. Viewers can manually test their broadband speed with a free tester (making sure they are getting what they are paying for from their Internet provider). Viewers can also manually adjust streaming speeds to match their hardware. No downloads or peer-to-peer file access permissions are required. A section of the companion website is dedicated to helping viewer's get the best quality picture. The website also includes a Blog and other car community options.

Through a Windows Media enabled web browser, Torque.TV can be watched on a computer screen, routed to a plasma screen, viewed on Xbox, and, coming soon, viewed on mobile devices. Torque.TV goes where viewers want to go, when they want to go.



Torque.TV Team Profiles:

CEO: Jesse Raiford
Jesse is the co-creator and managing member of Torque.TV. He is an internationally experienced communications consultant and entrepreneur with a range of advertising, television, and Olympic broadcast experience. Jesse has a channel development background with a history of bringing to market first-of-kind, award winning, VOD and broadband video experiences, and has a history of growing audiences.

Marketing: Shari Leventhal Shari brings 20 years of experience building well-known consumer media brands. Formerly the Senior Vice President of Marketing for i3 Mobile, Inc., a wireless media company, Shari also served as VP of Marketing for Speedvision during its successful launch into 40,000,000 homes nationwide. Shari was the Marketing Director for ESPN where she was responsible for the development of award winning advertising campaigns for SportsCenter, the NFL, College Football, the NHL, Major League Baseball, NASCAR, World Cup Soccer, the ESPYs, Extreme Games and the launch of ESPN2. Leventhal has received over 30 PROMAX, BDA and CTAM marketing awards.

Programming: Gregory Stacy A certifiable gear head, Gregory Stacy, has worked on both the network side and client side in creating television shows and branding them. He was the driving force and award-winning producer of Speedvision's highly rated weekly series "Hot Rod Magazine TV." Greg has vast experience in branding television networks and has served as the executive producer at the highly acclaimed design studio Belief. He directly supervised many international and domestic network designs and show packages, winning BDA, PROMAX, and many other awards.

Interactive Design & Production: Ian Brewer Owner and Creative director of noformat.inc, Ian Brewer has extensive experience designing and developing projects for a wide range of high profile clients including Pepsi, NBC, Toyota, Virgin, Fox, Bank of America, Levis, and Nike. His Work in print, motion graphics, and web has been published in numerous design journals. Recently, noformat.inc has expanded its international technical team to focus on broadband video delivery applications.

Programming: Brad Birkel Brad is a new media and scheduling production consultant and advises on new media start-ups through his company, Triple20 Media. He produced and launched a number of successful VOD series for Rainbow Media's Mag Rack in 2004, including 24seven Gamer and Guitar Xpress, and has since moved into the IPTV realm.

Sales: Rory Camangian Rory is the Vice President of Business Development for Schiefer Media, Inc. Rory has a strong and multi-faceted media background and has been involved with Spike TV and MTV Networks business development. Rory is on top of the current media trends and passionate about the brands he works with, not to mention an avid car enthusiast.