“The alliance between Bosch and Gittin helps Bosch demonstrate that Bosch parts offer superior performance for all makes and models in all kinds of driving conditions,” said Krebs. Gittin’s Ford Mustang runs Bosch Platinum Ir Fusion™ multi-electrode spark plugs, Bosch performance fuel injectors and the Bosch ALRACE1 lightweight motorsports alternator.

“I am very excited that Bosch has looked at drifting further then just the competitive element. Drifting, like many action sports, is truly an expression of personality and style, and to many considered a form of art.  Bosch has taken the initiative to highlight these facts on a large scale. I am looking forward to expressing my style and personality while leaving my mark on city streets. Leave it to Bosch to be so innovative and put on such a monumental event in order to share with everyone within a few blocks, as well as the rest of the world, the amazing power of its spark plugs,” says Gittin.

Components Key to Performance
Bosch Platinum Ir Fusion ™ combines an iridium and platinum center electrode with Bosch’s exclusive surface air gap technology and four Yttrium-enhanced ground electrodes to deliver the most powerful spark available.  Fusion’s fused fine wire center electrode design provides the best self-cleaning properties, better heat dissipation, and lower, more stable ignition voltage requirements.

The plug’s exclusive surface air gap design delivers a longer, more powerful spark versus conventional J-gap electrode design. It provides optimal access to the air-fuel mixture and delivers the most efficient fuel combustion for optimum horsepower.

Bosch’s strong, light and durable ‘ALRACE1’ motorsports alternator supplies ample electrical power for performance vehicles, yet saves on weight. The ALRACE1 minimizes heat, provides strong performance and durability, and utilizes two internal fans and a case designed to promote air circulation. The fans and case work in concert to dramatically lower component heat, and the ALRACE1 weighs in at a light seven pounds.

Bosch’s recently introduced high flow performance fuel injectors are based on the latest generation of Bosch multi-port EV14 injectors, and are designed to provide improved performance and power.

“Bosch performance fuel injectors provide a greater fuel dynamic flow range, and refined spray pattern for improved fuel atomization and mixture combustion. They are perfect for extracting maximum power from a performance engine. They are ‘over molded’ to form a one-piece injector with no internal seals or seams to that could leak. The injector is lighter, more compact with fewer parts, easy to install, and strong and durable. The molded plastic shell eliminates exposed metal parts, preventing corrosion,” Krebs said

Ten Bosch part numbers will be available in various flow and pressure characteristics.

Drifting Demands Parts that Perform
“Drifting cars take a pounding during the course of a race.  Engines are under an incredible amount of stress and travel at extremely high RPMs.  There’s a lot of accelerating and decelerating and the spark plugs and fuel injectors not only need to be able to take the beating, but also perform optimally under this intense pressure. Bosch spark plugs and fuel injectors are engineered to give the driver clean, efficient performance in even the most severe driving conditions,” Bosch Motorsports Manager Wolfgang Hustedt noted.

“Bosch’s partnership with Drifting World Champion Gittin illustrates Bosch’s longstanding commitment to all types of motorsports,” notes Hustedt. “We not only engineer our plugs to outperform any other plug, we engineer them to win on the track. That’s the kind of commitment we make to our drivers and their cars.” 

“We have been the supplier of choice for spark plugs, fuel pumps, alternators, starters and electronic engine management systems for American and Japanese power plants including GM, Chrysler, Nissan, Honda and Toyota in various forms of racing, including sports car racing, Indy racing and NASCAR for years.  In fact Toyota earned its very first NASCAR win running on Bosch. This same kind of Bosch product technology proven on-track in these racing platforms is enthusiastically applied to Drifting.”

Bosch sees its involvement in the drifting scene as a great way to engage with a younger audience.   Young car enthusiasts want the best possible components for their cars and Bosch high performance spark plugs and other parts are a perfect fit for these young consumers.

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 271,000 associates generated sales of 46.3 billion euros (over $63 billion) in fiscal 2007. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in roughly 50 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3 billion euros for research and development, and applies for over 3,000 patents worldwide. The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.”

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs approximately 25,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $9.5 billion in fiscal 2007. For information on Bosch automotive aftermarket products visit www.boschautoparts.com.